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Technology News Bytes recognized social media gurus who are making waves in the industry at the 2011 Social Media Summit on Wednesday, October 19.
The Social Media Personality Award honors the individual whom best portrays that of a social media influencer. This person stays top of mind in the social sphere and is consistent in keeping up with the trends of social media innovation.
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8 Things You Must Know About Your Audience to Inspire & Connect In Social Media (via SocialMediatoday)
Great article on engaging your social media audience.
Knowing and understanding your audience is required to truly inspire them to further engage and connect with you. As Brian Solis states, the social currency of online marketing and social media is action. If your audiences are not inspired to take action on your behalf then why are you doing what you do? It’s a tough question to answer I know if at the end of the day you know you are not connecting with nor inspiring your audiences. It’s an even tough question come month end when you are digging deep for a positive return on investment on your social media efforts.