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8 Things You Must Know About Your Audience to Inspire & Connect In Social Media (via SocialMediatoday)

admin — Thu, 03 Mar 2011 06:53:50 +0000

Great article on engaging your social media audience.

8 Things You Must Know About Your Audience to Inspire & Connect In Social Media | Social Media Today

Knowing and understanding your audience is required to truly inspire them to further engage and connect with you. As Brian Solis states, the social currency of online marketing and social media is action. If your audiences are not inspired to take action on your behalf then why are you doing what you do? It’s a tough question to answer I know if at the end of the day you know you are not connecting with nor inspiring your audiences. It’s an even tough question come month end when you are digging deep for a positive return on investment on your social media efforts.

How to Integrate Customer Service Into Social Media Marketing (via Clickz)

admin — Sat, 26 Feb 2011 07:25:51 +0000

How to Integrate Customer Service Into Social Media Marketing | ClickZ

Social media has changed customer service from being a support function to being an extension of marketing. In the social media ecosystem, customers want to know that you’re listening and responding. As your organization’s front line, customer service is where your company becomes real to prospects and buyers by engaging with the public and showing your firm is real and cares.

Big Opportunities for Small Businesses in Facebook Pages Redesign (via SocialMediaToday.com)

admin — Tue, 15 Feb 2011 03:14:30 +0000

Great summary of the changes!

clipped from socialmediatoday.com

Facebook has redesigned the pages which, for most of the small business world, are our business pages. These new changes are similar to the individual pages in the layout, however, there are quite a few other changes that are big opportunities for businesses to take advantage of to make their pages much more interactive and functional.

15 Twitter tips for beginners – updated (via Tom Raftery)

admin — Mon, 14 Feb 2011 05:30:47 +0000

Some great Twitter tips in this post!

clipped from tomraftery.com

Needless to say, things have moved on considerably in the intervening period – bear in mind that post was written over a year before the launch of the iPad and seven months before version 1.0 of Android was released!

8 Keys to Blogging Success (via Social Media Examiner)

admin — Sun, 23 Jan 2011 18:45:33 +0000

Great tips!

clipped from www.socialmediaexaminer.com

Are you considering starting a blog? Maybe your blog isn’t working for you? Blogging is one of the hottest ways to build business online.

It’s changed considerably from the early days of “dear diary” and “angry conspiracy theorist” blogs. Even Time Magazine has started honoring their “Best Blogs” of the year.

Here are eight questions to ask–keys if you will to blogging success.

It’s changed considerably from the early days of “dear diary” and “angry conspiracy theorist” blogs. Even Time Magazine has started honoring their “Best Blogs” of the year.

Here are eight questions to ask–keys if you will to blogging success.

Facebook versus Twitter: Which is Better for Your Business? – MarketingVOX

Russ — Thu, 08 Jul 2010 16:59:12 +0000

Facebook versus Twitter: Which is Better for Your Business? – MarketingVOX

There is little doubt that social media can help even the tinniest business. One only has to look towards the mobile food trucks and carts that have attracted a following on such platforms as Facebook and Twitter. “I’m certainly not getting rich, by any stretch of the imagination, but the use of Twitter allows me to have more of an on-demand business,” says Curtis Kimball, who is known throughout San Francisco as Creme Brulee Man. (via San Francisco Chronicle).

Twitter exceeds 800 million search queries per day – FierceMobileContent

Russ — Thu, 08 Jul 2010 16:27:45 +0000

Twitter exceeds 800 million search queries per day – FierceMobileContent

Twitter now averages more than 800 million search queries per day, translating to over 24 billion per month–far behind Google (88 billion searches per month) but far ahead of Yahoo (9.4 billion) and Microsoft’s Bing (4.1 billion). Speaking at the Aspen Ideas Festival, the microblogging giant’s co-founder Biz Stone said Twitter search queries have increased 33 percent since April. At last month’s World Innovation Forum, Stone argued that despite public perception, Twitter is “not a social network,” adding “That’s been a myth since the beginning. We’re much more like an information network or a source of news.”

Twitter adding 300,000 new users per day

Russ — Thu, 15 Apr 2010 17:26:14 +0000

Microblogging service Twitter announced that it now boasts close to 106 million registered users–up more than 1,500 percent over a year ago–and continues to add 300,000 new users each day. Speaking at the company’s first Chirp developer conference in San Francisco, Twitter co-founders Evan Williams and Biz Stone added that Twitter now fields 55 million tweets and 600 million search queries per day. Despite the popularity of the service, Williams said the firm is still seeking ways to make Twitter more mainstream, adding that when consumers begin to type “I don’t get…” into Google search, “I don’t get Twitter” is the second suggestion, followed only by “I don’t get drunk I get awesome.”

Full story at FierceMobileContent