8 Things You Must Know About Your Audience to Inspire & Connect In Social Media (via SocialMediatoday)

Great article on engaging your social media audience.

8 Things You Must Know About Your Audience to Inspire & Connect In Social Media | Social Media Today

Knowing and understanding your audience is required to truly inspire them to further engage and connect with you. As Brian Solis states, the social currency of online marketing and social media is action. If your audiences are not inspired to take action on your behalf then why are you doing what you do? It’s a tough question to answer I know if at the end of the day you know you are not connecting with nor inspiring your audiences. It’s an even tough question come month end when you are digging deep for a positive return on investment on your social media efforts.

How to Integrate Customer Service Into Social Media Marketing (via Clickz)

How to Integrate Customer Service Into Social Media Marketing | ClickZ

Social media has changed customer service from being a support function to being an extension of marketing. In the social media ecosystem, customers want to know that you’re listening and responding. As your organization’s front line, customer service is where your company becomes real to prospects and buyers by engaging with the public and showing your firm is real and cares.

Big Opportunities for Small Businesses in Facebook Pages Redesign (via SocialMediaToday.com)

Great summary of the changes!
clipped from socialmediatoday.com

Facebook has redesigned the pages which, for most of the small business world, are our business pages. These new changes are similar to the individual pages in the layout, however, there are quite a few other changes that are big opportunities for businesses to take advantage of to make their pages much more interactive and functional.

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